TV Behind the Scenes

Joy in the Giving: Video Shoot Behind the Scenes

 

SDB Martha EK Success Shoot_styled mock up on table

I am a long time fan of Martha Stewart’s food packaging at Holiday time. I use it for gifting as well as packaging for our annual Holiday party which ends each year with a fabulous cookie swap . This year, I had the pleasure of putting my experience to work as a stylist on the Martha Stewart “Joy in the Giving” video shoot which features the latest holiday crafting and goodie packaging for this year! It was a fun and a bit of different style shoot for me to work on. It was exciting to watch and help it come together. Here’s some behind the scenes photos of the fun we had…

It's always great to return to the offices of MSLO. I took a moment to pause on my favorite panel of the wall leading to the clerestory... Couldn't be more true!

It’s always great to return to the offices of MSLO. I took a moment to pause on my favorite panel of the wall leading to the clerestory. Couldn’t be more true…

Thomas Joseph and his amazing bakers, baked trays and trays of Holiday cookies for the shoot. These snowflakes were waiting for me to be iced... don't mind if I do!

Thomas Joseph and the amazing MSLO chefs, baked trays and trays of the most beautiful Holiday cookies for the video shoot. These snowflakes were waiting for me to be iced… don’t mind if I do!

Sadly this was not my first dragee spill disaster at MSLO and I doubt it will be my last! eek! sorry!

Sadly this was not my first dragee spill disaster at MSLO and I doubt it will be my last! eek! sorry!

The craft supplies and crafts the crafters made with them were so sweet and festive but still simple. Love that!

The craft supplies and crafts the crafters made with them were so sweet and festive but still simple. Love that!

Production Coordinator, Anduin Havens, makes tweaks on the frame of the craft video.

MSLO Production Coordinator, Anduin Havens, makes tweaks on the frame of the craft video…

...and it looks amazing!

…and it looks amazing!

Meanwhile, I'm back in cookie land...

Meanwhile, I was back in cookie land…

a message on parchment

mmmmmlinzers... (I never got to taste one of these come to think of it! No eating the props!)

mmmmm Linzers… (I never got to taste one of these come to think of it! No eating the props!)

A styled combination Holiday cookie box. Tying the deer with bakers twine really takes the sweetness to the next level!

A styled combination Holiday cookie box… Tying Martha’s the cardamom deer cookies together with bakers twine really takes the sweetness to the next level! See how to bake cardamom deer here

After packaging all the cookies and sweets, I began laying out the boxes on our work table. We experimented with many different combos of packaging and arrangements... boxes open, closed, half closed etc... this is not a quick process but it is such fun!

After packaging all the cookies and sweets, I began styling… IE: laying out the boxes on our work table. We experimented with many different combos of packaging and arrangements… boxes open, closed, half closed, tagged, not tagged etc… this is not by any means a quick process but it is one of my very favorite things to do. I can get lost in it!

Once Anduin approved the layout, we tranferred it over to our work table. To do this, we took photos for reference and moved the boxes in clusters.

Once Anduin approved the layout, we transferred it over to our beautifully lit set table. To do this, we took photos for reference of our work table and moved the boxes in clusters.

Tiffany, who is a crafter at MSLO, was a hand and action model on this shoot. Here she is getting ready for the last scene!

Tiffany Smalley, a Holiday Designer at MSLO, was a hand and action model on this shoot. Here she is getting ready for the last scene!

The joy of giving!

The joy of giving! Yes!!!

Here’s the video!

I love that these sweet little videos visually (and musically) sum up what Holiday crafting and gift giving is all about- the love and fun that goes into it.  I hope this inspires you! I’m headed to the craft store now! Merry merry! Xo Dani

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The Jelly Belly Jelly Bean Bunny- In- Egg Cookie

I have been a huge fan of Jelly Belly Jelly Beans since I started working on the Martha Show years ago. Martha’s Holiday sets were always something to marvel at and Easter was no exception. We would fill jars upon jars with Jelly Belly’s beautiful, colorful and delicious candy… jelly beans, malt balls, bunny corn (it was then that I learned there is a candy corn for all seasons!). This year, I was so honored when I was asked to create a cookie project using Jelly Belly’s beautiful jelly beans! My bunny- in- egg cookie immediately came to mind because the egg portion of the cookie lends itself to being a bit 3D. Here’s a behind the scenes look at our fun candy and cookie filled video shoot of the Jelly Belly Bunny- In- Egg- Cookie…

Good Morning NYC! Nothing like a 7:30am call time to get the party started!

Good Morning NYC! Nothing like a 7:30 am call time to get the party started!

All of our Bunny- In- Egg Beauties arrived safely.

All of our Bunny- In- Egg Beauties arrived safely- whew! I love that this bunny can look to the side or straight ahead.

Pat D, Senior Sales Manager, samples a jelly bean egg cookie that did not fare as well on the trip over!

Pat Degliuomini, MSLO Senior Sales Manager, samples a jelly bean egg cookie that did not fare as well on the trip over!

Set stylist, Elaina Sullivan, works her magic on a beautiful vase of flowers.

Set stylist, Elaina Sullivan, works her magic on a beautiful vase of flowers.

The most beautiful Easter color inspiration... Fans of Martha Stewart Living will recognize these beautiful eggs!

The most beautiful Easter color inspiration… Fans of Martha Stewart Living will recognize these beautiful eggs from last year’s Easter issue. I love them!

Love this simple arrangement of cookie beauties on one of Martha's vintage artisan wood boards. Simple and beautiful!

Love this simple arrangement of cookie beauties on one of Martha’s vintage artisan wood boards. Simple and beautiful!

DP Phillip adjusts my microphone as Food Producer, Greta Anthony looks on

DP Phillip Leaman adjusts my microphone as Food Producer, Greta Anthony looks on and camera operator Rob Harris sets up his shots

We do a quick run through of jelly bean action and placement. This is one of the tricks to getting those incredibly beautiful close up shots.

We do a quick run through of jelly bean action and placement. This is one of the tricks to getting those incredibly beautiful close up shots.

Speaking of close ups, this Bunny- In- Egg certainly enjoyed his moment in the spotlight!

Speaking of close ups, this Bunny- In- Egg certainly enjoyed his moment in the spotlight!

We also decorated our fluted egg cookies with Jelly Belly jelly beans- this is a great cookie to decorate with the kiddies!

We also decorated our fluted egg cookies with Jelly Belly jelly beans- this is a great cookie to decorate with the kiddies! Decorate according to color and/ or flavor!

It was wonderful to meet Tim Nice Tim Nice, Partner, Co-Creative Director, Nice Advertising and Patricia Correia, Brand Manager of Jelly Belly (talk about a SWEET job!)

It was wonderful to meet Tim Nice , Partner and Co-Creative Director of Nice Advertising and Patricia Correia, Brand Manager of Jelly Belly (talk about a SWEET job!)

The Jelly Belly Bunny- In- Egg is a super fun cookie to decorate for Easter and a fun and delicious project to work on with friends and family! This is the most egg-cellent project for Easter Eve! Check out our how- to video here, then gather your supplies (get the bunny- in- egg cutter here and our Expert Icing Kit here) and get icing- I hope this inspires you!  Xo Dani

 

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