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“Life Was Sweet” in 2011: A Photo Recap

Every year between the Holidays and New Year we are bombarded with countdowns and summation “best” and “worst” lists.  Personally, I always enjoy a good countdown or year in review list. Since I take so many photos, I thought it would be fun to circle back and select my ten favorites of the year, but as I began gathering, I decided to add photos that were taken by others, that really moved me as well. In trying to pick 10 I ended up with 13 which is pretty cool- its kind of like averaging one really excellent photo per month plus a bonus! So, here are my favorite photos of 2011, arranged chronologically since I could never pick just one as a favorite!

Hope NYDay

"Hope for a Fear-Filled World" (photo taken on 1/1/11)

1. We started off the 2011 with this one of our lil’ Hopey taken on a walk through Rutherford, NJ to get morning coffee on New Years morning. Hope, a tough case rescue dog, has come such a long way since we adopted her and I saw a glimmer of this look in her eyes when I met her. This shot captured so much of who she really is and our hopes for the year ahead.

Martha Stewart Dani Fiori

Dani Fiori and Martha Stewart are seen during the production of "The Martha Stewart Show" in New York on Tuesday, February 1, 2011. Photo: David E. Steele/The Martha Stewart Show

2. This photo was taken after my Lovebird cookie segment on The Martha Show. This was the segment where Martha told me to ‘look into the camera and tell everyone where you sell your icing kit’.  A game changing moment for me and my small business that I’ll always be grateful to her for. I had 50 orders for my Sweet Dani B Expert Icing Kit in my inbox by the time I was walking off her stage from the segment and that number grew and grew and grew!

Mustache cookieFamily Portrait

"A Mustache Family Portrait" taken on Father's Day 2011

3. Cookies make people happy… that’s one of my favorite things about what I do. This is one of those shots I can stare at for a while. I drive my family and friends crazy taking “group shots” via my self timer but sometimes you get a photo like this and its all worth it! The mustache cookies were a huge hit for Father’s Day. This is one of my fave photos ever!

Beach Sprints

"Beach Sprints" Normandy Beach, NJ

4. I entered this photo of “my loves” in a contest by the Asbury Park Press titled “Capture Jersey Shore”. I had a great time taking photos to submit and this was one of my favorites. KF, Spot and Hope LOVE the beach and I felt like this shot really captured that. Not a single shot I took made it to the contests final book, but I loved the challenge and got some great photos out of it.

Mr. July

"Mr. July" Photo by: Tamara Dilworth

5. This is Mel. He’s the lucky dog who was adopted by our friends, Tamara and Tom Dilworth last Thanksgiving. Pitbulls have a very specific reputation and Mel pretty much dubunks that stereotype each day. He is as mushy as a marsh-MEL-ow. Here he posed for Tam in front of Tam’s great grandmother’s flag. This photo ended up winning a spot in a fabulous Pitbull rescue calender featuring Mel as Mr. July!

Lucia's 4 Birthday Candles

"Lucia's Princess Party Birthday Candle Blowout"

6. I remember getting choked up while Lucia was blowing out the candles to her cookie topped cake. Everyone was singing and crowding in when I took this overhead shot for Lucia and her mom, Bianca. That’s happened to me during a few “happy birthdays” this year- even of people I don’t know as well as Bianca. It’s amazing to have a job that lets you in on celebrating life’s best moments no matter who the people celebrating are.

Spot with Apple

Spot Fiori with Glowing Apple

7. I took this photo of Spot one morning in October. Our bedroom faces the sunrise each morning so the light is pretty amazing some days. I’ve taken a lot of photos of Spot and Hope in this scenerio because its pretty much the only time they are calm. I thought it was strange and cool the way the Apple logo from my iPhone reflected back to “tattoo” Spot’s belly with light. Later that day, we were shocked and saddened to hear the news of Steve Jobs death. I looked back at the photo and thought- wow

Peace & Love Dove Cookie photo by Stephen Lewis

SDB Peace & Love Dove Cookie Photo by: Stephen Lewis

8. It’s no surprise this photo of my “peace & love dove” cookie, shot as a possible cover for Real Simple’s December issue is one of my faves. It made the cover of the issue’s interior gift guide instead. As mentioned, its so much more to me than a photo of a cookie. Stephen is such a talent and it was such an honor to work with him and the staff of Real Simple.

Mid-stretch at the Tough Mudder

Mid-stretch at the Tough Mudder Raceway Park, NJ

9. Why would anyone in their right mind want to participate in an event called the TOUGH MUDDER? You’ll have to ask KF, my brother, and friends, Tom and Kevin that question. According to the Mudder website, “Tough Mudder events are hardcore 10-12 mile obstacle courses designed by British Special Forces to test your all around strength, stamina, mental grit, and camaraderie.” The guys trained all summer for this insane, day long event. It was hard to pick just one photo from this day because the photos are crazy, muddy, action packed, and over-the-top yet, strangely, they all look so happy! I was in “photo journalist mode” to get these particular shots and ran around 2 of these hills to get them.

"Feel the Love" Van and Bette Photo by: Kevin Kane

"Feel the Love" Van and Bette Kane Photo by: Kevin Kane

10. While designing some photo “Bette confetti” for her upcoming Christening party, my friend, Amanda, emailed me some adorable photos of their newest family member, Bette. She also sent this photo of Bette and her brother, Van, for a giggle. I could not stop staring at it. Not only is it absolutely hilarious but I think it is amazing because if you keep looking it says so much about siblings, so much about being parents to siblings and in a hysterical way illustrates the overall message of life with a sibling. (*of coarse, that is just my view on it, as a sibling*) I especially loved that they used this photo as the image to their Holiday card!

Nicole & Christian cut their "Winter Woodland" cookie topped wedding cake

Nicole & Christian cut their SDB "Winter Woodland" cookie topped wedding cake

11. A photo like this has a lot to do with luck for an amateur photographer like myself. The room lighting at Christian and Nicole’s wedding was beautiful but a huge challenge photographically. Add the pressure of “capturing the moment” and standing up there in front of everyone… I remember saying to myself, ‘there’s a professional photographer here so just get a good shot of the cookies on the cake for your website‘. I was shocked the outcome was another photo I love to stare at… The cake looked great but I especially love seeing my brother this happy.

Kathleen's Family Portrait in Christmas Cookies

Kathleen's Family Portrait in Christmas Cookies Photo by: Kathleen Boylan

12. This is a photo my friend, Kathleen, texted to me on Christmas morning. A few months back, she had purchased three of my Sweet Dani B Expert Icing Kits to ice cookies with her family. She had been emailing me cookie photo updates and even shared some great cookie photos with us on Thanksgiving. This is my favorite kind of “feedback” on my business- I love seeing our customer’s cookie creations as it is inspiring, informative and fulfilling! Kath using the kit while spending quality time with her family, or icing these cookies for Christmas morning to show them how much she cares, really touched me. Also, her icing skills are getting good!

Times Square by Thomas Dilworth

"Times Square Is Good for Something" Photo by Thomas Dilworth

13. Our friend, Tom, is an amazing photographer. Professionally, he shoots many photos that you probably see every day. While his food packaging shots often speak to anyone who loves the most popular brands of donuts, cookies, crackers and the like, it is his personal photos that always speak to me. We spent the day together in NYC the other day and Tom took lots of amazing photos of our group of friends, but as a devout lover of NYC, this photo was a show stopper for me. In all my years living here, I had never seen the city that overflowing with people in every place we visited. This shot will always remind me of the fun we had on that crazy day and the buzz of when we walked up on Times Square. When I complimented Tom on this photo and noted the amazing lighting, he replied,’At least Times Square is good for something’. Spoken like a true New Yorker!

That’s a wrap! Looking back at 2011, I can honestly say that “Life Is Sweet” so here’s to another sweet year… Wishing you sweetness and All Good Things for 2012! Happy New Year!  Xoxo Dani

"Life Was Sweet" in 2011: A Photo Recap

Every year between the Holidays and New Year we are bombarded with countdowns and summation “best” and “worst” lists.  Personally, I always enjoy a good countdown or year in review list. Since I take so many photos, I thought it would be fun to circle back and select my ten favorites of the year, but as I began gathering, I decided to add photos that were taken by others, that really moved me as well. In trying to pick 10 I ended up with 13 which is pretty cool- its kind of like averaging one really excellent photo per month plus a bonus! So, here are my favorite photos of 2011, arranged chronologically since I could never pick just one as a favorite!

Hope NYDay

"Hope for a Fear-Filled World" (photo taken on 1/1/11)

1. We started off the 2011 with this one of our lil’ Hopey taken on a walk through Rutherford, NJ to get morning coffee on New Years morning. Hope, a tough case rescue dog, has come such a long way since we adopted her and I saw a glimmer of this look in her eyes when I met her. This shot captured so much of who she really is and our hopes for the year ahead.

Martha Stewart Dani Fiori

Dani Fiori and Martha Stewart are seen during the production of "The Martha Stewart Show" in New York on Tuesday, February 1, 2011. Photo: David E. Steele/The Martha Stewart Show

2. This photo was taken after my Lovebird cookie segment on The Martha Show. This was the segment where Martha told me to ‘look into the camera and tell everyone where you sell your icing kit’.  A game changing moment for me and my small business that I’ll always be grateful to her for. I had 50 orders for my Sweet Dani B Expert Icing Kit in my inbox by the time I was walking off her stage from the segment and that number grew and grew and grew!

Mustache cookieFamily Portrait

"A Mustache Family Portrait" taken on Father's Day 2011

3. Cookies make people happy… that’s one of my favorite things about what I do. This is one of those shots I can stare at for a while. I drive my family and friends crazy taking “group shots” via my self timer but sometimes you get a photo like this and its all worth it! The mustache cookies were a huge hit for Father’s Day. This is one of my fave photos ever!

Beach Sprints

"Beach Sprints" Normandy Beach, NJ

4. I entered this photo of “my loves” in a contest by the Asbury Park Press titled “Capture Jersey Shore”. I had a great time taking photos to submit and this was one of my favorites. KF, Spot and Hope LOVE the beach and I felt like this shot really captured that. Not a single shot I took made it to the contests final book, but I loved the challenge and got some great photos out of it.

Mr. July

"Mr. July" Photo by: Tamara Dilworth

5. This is Mel. He’s the lucky dog who was adopted by our friends, Tamara and Tom Dilworth last Thanksgiving. Pitbulls have a very specific reputation and Mel pretty much dubunks that stereotype each day. He is as mushy as a marsh-MEL-ow. Here he posed for Tam in front of Tam’s great grandmother’s flag. This photo ended up winning a spot in a fabulous Pitbull rescue calender featuring Mel as Mr. July!

Lucia's 4 Birthday Candles

"Lucia's Princess Party Birthday Candle Blowout"

6. I remember getting choked up while Lucia was blowing out the candles to her cookie topped cake. Everyone was singing and crowding in when I took this overhead shot for Lucia and her mom, Bianca. That’s happened to me during a few “happy birthdays” this year- even of people I don’t know as well as Bianca. It’s amazing to have a job that lets you in on celebrating life’s best moments no matter who the people celebrating are.

Spot with Apple

Spot Fiori with Glowing Apple

7. I took this photo of Spot one morning in October. Our bedroom faces the sunrise each morning so the light is pretty amazing some days. I’ve taken a lot of photos of Spot and Hope in this scenerio because its pretty much the only time they are calm. I thought it was strange and cool the way the Apple logo from my iPhone reflected back to “tattoo” Spot’s belly with light. Later that day, we were shocked and saddened to hear the news of Steve Jobs death. I looked back at the photo and thought- wow

Peace & Love Dove Cookie photo by Stephen Lewis

SDB Peace & Love Dove Cookie Photo by: Stephen Lewis

8. It’s no surprise this photo of my “peace & love dove” cookie, shot as a possible cover for Real Simple’s December issue is one of my faves. It made the cover of the issue’s interior gift guide instead. As mentioned, its so much more to me than a photo of a cookie. Stephen is such a talent and it was such an honor to work with him and the staff of Real Simple.

Mid-stretch at the Tough Mudder

Mid-stretch at the Tough Mudder Raceway Park, NJ

9. Why would anyone in their right mind want to participate in an event called the TOUGH MUDDER? You’ll have to ask KF, my brother, and friends, Tom and Kevin that question. According to the Mudder website, “Tough Mudder events are hardcore 10-12 mile obstacle courses designed by British Special Forces to test your all around strength, stamina, mental grit, and camaraderie.” The guys trained all summer for this insane, day long event. It was hard to pick just one photo from this day because the photos are crazy, muddy, action packed, and over-the-top yet, strangely, they all look so happy! I was in “photo journalist mode” to get these particular shots and ran around 2 of these hills to get them.

"Feel the Love" Van and Bette Photo by: Kevin Kane

"Feel the Love" Van and Bette Kane Photo by: Kevin Kane

10. While designing some photo “Bette confetti” for her upcoming Christening party, my friend, Amanda, emailed me some adorable photos of their newest family member, Bette. She also sent this photo of Bette and her brother, Van, for a giggle. I could not stop staring at it. Not only is it absolutely hilarious but I think it is amazing because if you keep looking it says so much about siblings, so much about being parents to siblings and in a hysterical way illustrates the overall message of life with a sibling. (*of coarse, that is just my view on it, as a sibling*) I especially loved that they used this photo as the image to their Holiday card!

Nicole & Christian cut their "Winter Woodland" cookie topped wedding cake

Nicole & Christian cut their SDB "Winter Woodland" cookie topped wedding cake

11. A photo like this has a lot to do with luck for an amateur photographer like myself. The room lighting at Christian and Nicole’s wedding was beautiful but a huge challenge photographically. Add the pressure of “capturing the moment” and standing up there in front of everyone… I remember saying to myself, ‘there’s a professional photographer here so just get a good shot of the cookies on the cake for your website‘. I was shocked the outcome was another photo I love to stare at… The cake looked great but I especially love seeing my brother this happy.

Kathleen's Family Portrait in Christmas Cookies

Kathleen's Family Portrait in Christmas Cookies Photo by: Kathleen Boylan

12. This is a photo my friend, Kathleen, texted to me on Christmas morning. A few months back, she had purchased three of my Sweet Dani B Expert Icing Kits to ice cookies with her family. She had been emailing me cookie photo updates and even shared some great cookie photos with us on Thanksgiving. This is my favorite kind of “feedback” on my business- I love seeing our customer’s cookie creations as it is inspiring, informative and fulfilling! Kath using the kit while spending quality time with her family, or icing these cookies for Christmas morning to show them how much she cares, really touched me. Also, her icing skills are getting good!

Times Square by Thomas Dilworth

"Times Square Is Good for Something" Photo by Thomas Dilworth

13. Our friend, Tom, is an amazing photographer. Professionally, he shoots many photos that you probably see every day. While his food packaging shots often speak to anyone who loves the most popular brands of donuts, cookies, crackers and the like, it is his personal photos that always speak to me. We spent the day together in NYC the other day and Tom took lots of amazing photos of our group of friends, but as a devout lover of NYC, this photo was a show stopper for me. In all my years living here, I had never seen the city that overflowing with people in every place we visited. This shot will always remind me of the fun we had on that crazy day and the buzz of when we walked up on Times Square. When I complimented Tom on this photo and noted the amazing lighting, he replied,’At least Times Square is good for something’. Spoken like a true New Yorker!

That’s a wrap! Looking back at 2011, I can honestly say that “Life Is Sweet” so here’s to another sweet year… Wishing you sweetness and All Good Things for 2012! Happy New Year!  Xoxo Dani

Popping Up at Bryant Park

This post was going to be full of juice… then it rained- in fact, it poured. Last night we attended the VIP opening party for Real Simple’s Pop Up Holiday Shop in Bryant park.

Me & an enormus Real Simple December issue cover!

Me and an enormous Real Simple December issue cover! Sweet!

I was hoping to get out on the ice…

rink

...but the rink looked more like a lake!

I was hoping to preview all the amazing shops…

shops

...but most closed their doors early due to very little traffic!

Even with my bubble umbrella, thus sort of rain could not be stopped and we were freezing.

At least the dj was great...

At least the dj was great...

...the snacks were delish!

...the snacks were delish!

 photo with Santa

AND I got a photo with Santa! Yay!

I was also really excited to be interviewed by genConnect!

genConnect interview

genConnect interview

So we’ll have to wait for Sunday for the skating and shopping… That is when I’m slotted to do a cookie icing demo and workshop in the Real Simple tent from 2 to 4 p.m. If you are in the NYC area stop by and see us! Its going to be sweet!

The Bryant park holiday shops have always been an amazing part of the Holidays in NYC and I’m so honored to be a part of it this year. Thanks to Real Simple for making this year’s Holiday extra, extra merry for me!

xoxo Dani

Sweet Dani B: Cookies, Cookies, Cookies!

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Thanks to genConnect for the interview! Xo

Happy Small Business Saturday

This week, I’m going to take a break on Sweet Style Saturdays to honor Small Business Saturday. In case you haven’t heard, Small Business Saturday is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year.

Shop Small Badge

Shop Small Badge

Today I’m introducing 3 new cookie cutter designs in conjunction with my favorite cookie cutter company, CopperGifts.com

1. The Sweet Dani B Gnome Cutter    2. The Sweet Dani B Gnomi Cutter    3. The Sweet Dani B Partridge in Pear Tree

I’ve been secret friends with Gnomes for years. Did you know they are considered to be magical? They have popped in and out of my life here and there and never cease to make me smile.

magical Gnome at Tamara's hom

A magical Gnome at Tamara's home... hiding out in the bushes!

A Gnome cookie in jar

A Gnome cookie I decorated on the Martha Show in Dec 09

Karl the gnome

Karl, the gnome keychain, stole my heart!

Oh hello, Karl!!!

Oh hello, Karl!!!

Last February, I introduced my Owl Lovebird cookies to “the world” on the Martha Show

Coppergifts SDB lovebird

Dani & Coppergifts.com Owl Lovebird Cookie Cutter

Not too far behind in our inquiry emails and feedback were questions about the SDB gnome. He was there in the segment, camped out in the background of Martha’s kitchen, waiting for his moment!

Gnome cookie hanging out in the Lovebird Owl segment on MARTHA

Gnome cookie hanging out in the Lovebird Owl segment 2/1/2011 on MARTHA

… And finally he (and she) is here! He is adorable and fun and, finally, ready for his big debut. Today the The Sweet Dani B Gnome Cutter joins us with his friend, Gnomi, a girl cookie cutter named after one of my B.F.F’s. So cute! What is great about these cutters is that they can be decorated 2 ways- looking forward or to the side.

SDB designed Gnome & Gnomi Cookie Cutters

SDB designed Gnome & Gnomi Cookie Cutters

Another favorite cutter of mine over the years has been the Partridge in the Pear Tree.

Dani decorating her vintage Partridge in Pear Tree cookie

Dani decorating her vintage Partridge in Pear Tree cookie

My previous version was a vintage cutter that came in 2 pieces. My goal was to merge the two pieces and create a tree with a sturdier trunk that looked more like a pear tree.

Partridge in Pear Tree Cookie Cutter

Partridge in Pear Tree Cookie Cutter

I can not wait to decorate these cookies and pass on the templates! So buy your cutters today and don’t forget to pick up your Sweet Dani B Expert Icing Kit to decorate all these amazing cookies with! Its going to be a MERRY MERRY Holiday season!

Happy Small Business Saturday! Please take a moment to support a small business or a few small businesses today! It’s a boost to the economy and we small business owners are the dreamers and the doers… it’s all worth it to spread the love! We so appreciate your support! Xoxo Dani

Sweets Tables

As mentioned in my Ballerina blog, I am partnering up with “Cupcake Carrie” from Goodie Box Bake Shop to work on “Sweets Tables”.

Lions retouch

We are sweets! Hear us roar!

Our “Sweets Tables” are essentially a dessert buffet but something about the word buffet doesn’t seem to translate to the sweetness and whimsy we are try to convey. We had a very fun Sweets Table assignment to set up this past weekend- a Jungle Birthday for a very lucky 2 year old girl. We wanted to get it just right since we hope to be doing many more of these so we staged it on my dining room table (much to the circling chagrin of Hope Fiori- she has a sweet tooth and wanted to try everything).

Hope and Pachyderm Cookie

"A pink pachyderm cookie! Don't mind if I do!"

Carrie’s amazing cake and cupcake tower always includes a cardboard cake stand (you would never know it) that is meant to be dismantled and kept by the customer or simply disposed of- genius!

Jungle Cupcake Tower and Banner

Carrie's lil' fondant animal friends are amazing!

We are putting together a package for our Sweets Tables which will include a cupcake tower with fondant or cookie toppers, a cookie tree, (the cookies on the tree are to be meant to favors and are packaged up at the end of the party in cellophane bags), cake pops, and two other kinds of classic sweets like milk & cookies, cereal treats, brownies etc…

Cake pops cake and cookie tops

Have you tried a cake pop yet? Glorious!

milk & cookies retouch

Who can resist this display of milk & cookies?

To bring home the festiveness we will create a custom wish banner, matching confetti and custom party hats to fit your theme. Did we mention that matching invites and thank you’s are available as well? Our Sweets Tables are available for all holidays and all occasions- July 4th (coming up!), Halloween, Thanksgiving, Christmas, Birthdays, Welcome Home Parties, Anniversaries, Showers, Weddings… Basically any special day worth celebrating! (Wait, isn’t that every day?)

Jungle Setup

Who is going to cut the cake?

Here’s to another sweet endeavor! Wish us luck and email us to order!

Xoxo Dani

SweetDaniBTV

You Tube is starting promote original programming more and more and since I can’t be on Martha’s show every time I design a new cookie, I thought it would be great to give some cookie segments a shot on my own.

Well, not exactly on my own… I have two very talented friends, Mike Boylan and Kevin Kane who are the owners of production company, McFly Productions. Since I hoped to have the segments to look as professional as possible, I enlisted their help.

Mike sets up the camera

Mike sets up the camera

When I was talking with Kevin (also a producer at CNBC) about shooting the segments he suggested we try out their new lighting rig and audio equipment. If there’s one thing I learned on the Martha show, lighting is so important! Mike explained what’s nice about having separate audio is that you can isolate noises and get rid of that echo-y effect that’s hard to avoid on home videos.

Kevin tests the audio

Kevin tests the audio

Mike tests his steady cam

Here Mike tests his steady cam

Meanwhile my co- stars were prepping for their segments.

Mikey shows off his amazing Easter sign

Mikey shows off his amazing Easter sign

Kath helps me fill candy bowls

Kathleen, Mikey and Tommy's Mom, helped me fill candy bowls for the candy bar (I love her lipstick color!)

We styled the counter (Mike’s newly re-modeled kitchen), using lots of cookies, bowls of Easter candy (Jellybeans, Robin’s Eggs, Bunny Corn) and an Easter cookie tree. The turquoise color of their kitchen really made everything pop!

Counter & Candy Bar Set Up

Here's the counter set up with the candy bar- a fun idea for any dessert buffet

The boys loved icing cookies! Jellybeans- also a huge hit (would you believe I had never tasted a jellybean before this shoot?)! What I loved about having the boys involved was that it demonstrates how much fun it can be to ice cookies together.

Monitor shot SDB Mikey, Tommy decorating

Here we are in action- Did you notice Whoooo's in the background?

Mikey Action

After icing a few cookies, Mikey decided he'd prefer to be involved behind the scenes which was awesome too... ACTION!

Tommy really likes the icing

Tommy really liked icing cookies and also really liked the icing itself!

I think the boys stole the show- don’t you agree? I was thrilled with how the videos turned out and would love to do more! Thank you to Kevin, Mike, Kathleen, Mikey and Tommy!

If you’d like to see more how to videos, please become a subscriber to SweetDaniBTV on You Tube   http://www.youtube.com/sweetdanibTV

Don’t forget to email us with your cookie how to requests at info@sweetdanib.net

Thanks for tuning in! Xoxo Dani

Cookies Come to Life!

I was so excited when Anduin Havens, Production Designer and Art Director of the Martha Show, emailed me to let me know that Martha’s producers wanted to animate the icing process of my fluted egg cookies for Martha’s Easter special. I have been admiring Martha’s stop animation styling since I first saw it in Martha’s cookie app (which is amazing!) so I was very excited.

On Cookie Egg animation day I arrived at Studio One of Martha’s photo studios in the Starrett Lehigh building in NYC. Cookie supply kit in hand, I quickly unpacked and got down to business.

SDB work table

Here's a shot of my work table- I am not the neatest worker!

Stylist Helen Quinn  greeted me and showed me her sketches of the rundowns- I love her illustrations.

Helen's drawing of Easter Egg Cookie shoot process

Helen's drawing of Easter Egg Cookie shoot process

I was excited to see Johnny Miller was assigned to the shoot- he is very well known in the Living world- and I was lucky enough to have him shoot my Christmas cookies for the Dec 09 issue!

Johnny Miller sets up the Sweet Dani B cookie shot

Johnny Miller and Helen Quinn set up the shot

Helen arranged the blank cookies with precision

Helen arranges the undecorated fluted egg cookies with precision

Once the “stage” was set we were off! Being careful not to move the cookies I iced the 3 marbleized eggs in steps as Helen styled and Johnny shot each one.

Dani icing marbelized fluted egg cookies

Here I am icing the fluted egg cookies using the "marbelizing" technique

After the process shots, Helen styled a beauty shot with these and other fluted egg cookies that I decorated.

Helen styles the SDB fluted egg cookie beauty shot

Helen styles the fluted egg cookie beauty shot

I LOVE this shot- look at how great it looks on screen!

SDB Fluted Egg beauty shot on screen

SDB Fluted Egg beauty shot on screen

After lunch (from one of my NYC favorites- ‘wichcraft), Helen was scheduled to shoot stop animation of the Easter baskets and needed some help. We decided the chocolate bunnies needed some finishing touches of royal icing to add color and jimmies to add texture to their baskets.

Dani works on a chocolate bunny

Here I am adding a jimmy nest to this bunny's basket

Chocolate bunny with candy nest

Chocolate bunny with candy nest

I helped Helen with a few other touches and stood by to watch the animation take shape. The bunny in basket animation is really fun as the bunny moves into frame and jumps into the basket!

Camera view bunny basket

Chocolate Easter Bunny Basket (I especially LOVE the concept of monochromatic Easter baskets!)

It was such a great experience and I can’t wait to see my Fluted Egg Cookies coming to life in Martha’s Eggcellent Easter special! Don’t forget to tune in for the premiere April 17th on the Hallmark channel! Order the Fluted Egg Cookie Cutter here (under the cookie cutter tab) and make some Fluted Easter Egg Cookies of your own- totally Eggcellent!

xoxo Dani

Love and Hope

I recently did this little doodle of my dog Hope’s heart in the sketchbook I was assigned for the Sketchbook Project. The doodle was inspired by the Grinch who after learning Whoos in Whoville’s goodness was real and true his heart can not help but grow.

Hope Sketchbook

Our experience with Hope has been similar… She is an adorable but very weird Jack Russell mix who roared into our lives two years ago after another family had given up on her. I took one look into her eyes and had hope for who she she could be. This little dog- who even bit me once out of fear- allowed her heart to grow so big that even she must be surprised to find herself waking up on a pillow in between 2 humans and a dog brother (Spot Fiori) who love her. That’s what love & hope can do!

I have looked at this sketch again and again since the beginning of this month and am seeing more and more in it… Thanks to the kind endorsement of my mentor, Martha Stewart, and the magic aligning of the stars and planets, February 1st was the day for me that my very small business grew “three sizes that day”.

 

The owls said they 'had a feeling' about this one

I thought I was prepared but by the time I walked off Martha’s set, gathered my things and walked out into the snow and sleet, I had 52 orders in my inbox. OMG (panic, excitement)! I basically drove home and got right down to business!

 

ME and bottles... Ordering MORE bottles!

With LOTS of help from my family and friends turned customer service employees and business and packaging managers we are shipping out bottle kits as fast as our vendors can get us the supplies. We are having meetings, making phone calls, hiring people and forming partnerships I had always hoped for… Its amazing!

Dad thought he was retired but is now director of packaging!

My husband Keith... "You are going to need more bottles, a LOT more!

Mom is amazed!

I have been a small business owner for many years. It hasn’t always been easy- I have fumbled, lost money, doubted, almost quit, and spend many sleepless nights staring at the ceiling. Every year at tax time my accountant would ask me ‘why don’t you just go get a 9 to 5 job and have an easier life and normal schedule?’ I guess the answer is because I always had that little heart sketch in my head… and hope for my idea- the “sweet” business that was inspired by love. I know there will be more challenges and sleepless nights to come but I’ll still hold on to hope that that little heart that can still grow and grow and grow…. So thank you for your patience as we grow. Your kind words and ongoing support mean the world to me. Hope you had an amazing love day! xoxo

Hope and the sketchbook