Welcome Whole Foods Wall, NJ

SDB Whole Foods Wall NJ opening_close up scallop shell cookie LR

Sometimes I get so in my head with making a deadline (and getting to that deadline on time) I don’t even think ahead to what the event will be like once I get there. Yesterday was definitely one of those days! Whole Foods Market opened its Wall, NJ store and I was honored to be asked to be a community partner vendor. I arrived promptly to a packed parking lot. As I navigated my way through the crowd carrying bins of our “Beach Life” Wall, NJ inspired cookies I commented on the crowd and busy-ness. A woman pushing a cart nearby turned to me and said, “Well, we have been waiting years for this!” 

"Beach Life" sugar cookies for Whole Foods Wall NJ sore opening. Made with all natural ingredients and food coloring.

I nicknamed this cookie set “Beach Life”. The colors were inspired by Whole Foods Wall paint swatches and in store signage renderings. We baked 100 for the opening and they were gone too quickly! They are made with all natural ingredients and food coloring.

The energy was amazing. I loved watching the community coming together from all the bordering  towns near and far. If you have ever been to a Whole Foods you know how cordial and professional their employees are. Yesterday, there was an extra added twinkle in everyone’s eye. Like gathering around the table for a delicious meal it was such a cool feeling to see and be part of that buzz and excitement.

We are freshening up our SDB logo and decided to try out one of the versions yesterday.

We are freshening up our SDB logo and decided to try out one of the versions yesterday.

 

My favorite thing about this photo is that little hand coming in to grab one of our cookies!

My favorite thing about this photo is that little hand coming in to grab one of our cookies! I could no refill this platter quick enough!

 

We used one of the fonts and the colors that were used in store to design our cookie tags

We used one of the fonts and the colors that were used in store to design our cookie tags and kitchen twine to tie the bags for an extra added nautical/ beachy look.

 

SDB Whole Foods Wall NJ opening_Laura Fette and Alice LR

Thanks so much to Laura Fette and Alice Dariano. Amazing ladies! All their hard work really paid off and shined!

 

"I like extra sprinkles!" Adding India Tree sanding sugar to the cookies we iced at the table. These went quick even though they were a little messy!

“More sprinkles please!” Adding India Tree sanding sugar to the cookies we iced at the table. These went quick even though they were a little messy!

 

Photo by the new sign! Here I am with Neilly Robinson, fellow community partner and owner of Heirloom Kitchen and Christina Minardi, President of the Northeast Region, Whole Foods

Photo by the new sign! Here I am with Neilly Robinson, fellow community partner and owner of Heirloom Kitchen, and Christina Minardi, President of the Northeast Region, Whole Foods

 

We took an order for our beach life cookie platter due this weekend! Thinking these will be super popular this Summer...

Even though its still a bit chilly here on the East Coast, we had a customer order a custom platter due this weekend! Thinking these will be super popular this Summer… Sweet!

We will be offering our DIY Cookie Workshops at the Wall, NJ location about once a month starting next Thursday, April 20th. Click here to register. More pop ups, workshops and lots more cookie fun coming soon! Congratulations to the amazing Whole Foods team! Wishing you all good things!  Xo Dani