Seaside Strong

Seaside Boardwalk, July 2013

Seaside Boardwalk, July 2013

We couldn’t have been happier or more excited to return to Seaside Boardwalk this summer. On a hot July day, my brother, Nicole, Cecelia and I took the long way down and drove through the shore towns we visited and rented of our youth… Normandy Beach, Lavallette, Ortley Beach… Some towns were back, others sort of back, while others are sadly still struggling. Seaside fell into the “sort of back” category. The boardwalk was open and had a pretty good crowd going even though it was a sweltering, mid week day but many residents are not back into their homes and many are dealing with insurance issues. Casino Pier (the pier with the rides that had planned to be restored after Sandy) was not yet open upon our visit and security at that entrance was tight.

The boardwalk looking new and refreshed. You can see the cranes in the background working on Casino Pier to restore the rides.

The boardwalk looking new and refreshed. You can see the cranes in the background working on Casino Pier to restore the rides.

We were just happy to be there and “walk on the boards”. This was was Cece’s first time at the boardwalk. She is very curious and loves to look around. Luckily people watching is one of our favorite things to do on the boardwalk. (That and eating.)

I will most likely get in trouble for posting this but here is my brother and Cece doing a little boardwalk dance in front of one of the arcades.

My brother and Cece doing a little boardwalk dance in front of one of the arcades

It was just like visiting a familiar old friend who you haven’t seen in a while but you don’t skip a beat. The stands were there with their array of prizes from giant stuffed animals to Coach handbags (real?)… the seediness was still there, the stores with their over the top, Snooki style T-shirts (We had to buy C a Seaside onesie!), psychics, places to get pierced… I stopped Midway, the legendary sausage stand to buy a soda and told them I was happy they were back. The workers behind the counter smiled.

I have always loved the old fashioned signage atop some of the seaside buildings.

I have always loved the old fashioned signage atop some of the seaside buildings.

One of Nicole’s favorite places as a kid was Maruca’s Tomato Pies. I was excited to visit one of the places that made Seaside boardwalk that old familiar friend to her. We split a slice and Cece had some of the crust.

A pizza slice from Maruca's. They put the cheese down first then swirl the sauce on top. So yum! The perfect boardwalk slice!

A pizza slice from Maruca’s. They put the cheese down first then swirl the sauce on top of the cheese- this makes their “signature swirl”… So yum! The perfect boardwalk slice!

On our way out Nicole played the squirt gun game and won C a little bear. We took photos in one of the arcade photobooths… one of our favorite traditions.

Woohoo! Boardwalk fun at the squirt gun game.

Woohoo! Boardwalk fun at the squirt gun game!

As much as I wanted an ice cream from Kohr’s I couldn’t fit it. It was one of those heat wave days of this past summer and the sun was in and out. (I find it hard to eat in that kind of heat!) On our way back to the car we said we’d be back for the rides and the ice cream.

As a person who believes in Karma and ‘doing good brings good’… the reality is, there is an unexplainable area of “why do things like this happen” grey. On September 12th, an electrical fire that began beneath the boardwalk at Kohr’s ended up burning down more than 50 businesses, completely destroying Funtown Pier. Our hearts go out to those business owners, most who had just re built from Hurricane Sandy. Approximately 1/2 of the boardwalk remains and as for the other 1/2 Governor Christie said, once again, ‘We are going to get back on our feet‘.
In an article on NJ.com, Joe Maruca, owner of the famous pizza place where we had just shared a slice sums it up similarly… “This is life,” he said. “I beat cancer two years ago, so I can deal with this. We had a fire in 1980, and we rebuilt. This is life.”
They are Jersey Strong after all. Well said, Mr. Maruca!
If you know of any shops that would like to carry our Jersey Strong cookies please email us at info@sweetdanib.com

If you know of any stores or shops that would like to carry our Jersey Strong cookies, we have and are still happy to donate profits from this cookie to the Jersey Shore rebuilding efforts. Please email us at info@sweetdanib.com

Our hearts go out all those who lost their businesses that day.  The businesses that remain open can also use our support. Take a ride down, have sausage sandwich (Midway was spared) an ice cream (one Kohr’s stand remains), visit the arcades, ham it up in the photobooths, ride the rides at Casino Pier… This Jersey Girl knows “Down the shore, everything is alright”… and Seaside will be back and we will be there. SEASIDE STRONG, Jersey Strong.  Xo Dani

A photo I took of The Funtown Pier from my bike, 2010, Seaside, NJ

A photo I took of the Funtown Pier from my bike, 2010, Seaside, NJ

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